There's the Nobel, the Pulitzer and the Peabody. We buy tickets for Oscar winning movies and Tony winning plays. Every genre of books from children to self-help seems to have a prize that's proudly featured on the jacket.
Award winning gardening tools. Award winning abs workout. Award winning juicer. Where do all these awards come from and who decides the winners?
Let's say I'm in Williams-Sonoma in a quandary over which cheese grater to buy. Will it actually influence my purchase if one package says "award winning" and the others don't? I don't really care whether I use the same brand as Rachel Ray. I just want to shred my Parmesan.
I'm waiting for the ultimate: an "award winning" award?
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