Let me apologize in advance for any typos in this piece. It's my eyes. They're blurred, bloodshot and bulging from trying to read the Customer Agreement pamphlet sent by my credit card company.
As you know, the rules change next week and the companies want to make sure we understand exactly how they're going to gouge us with new fees.
The opening paragraph -- the shortest in the entire piece -- manages to squeeze out a sliver of warmth with a "thank you for choosing our card". After those skimpy three lines -- jeez, we wouldn't want you to gush -- it's down to business. You, the lowly card holder can do this. We, the masters of your financial domain can and will do that.
I skimmed it. I scanned it. But who is actually going to read an entire 17-panel brochure printed in microscopic font? Not many of us and the credit card company knows that. They've covered their behinds in those 17 panels and the important information we, the consumer, need to know could well be in one of the panels we never actually read.
Cash, anyone?
1 comment:
I know. It's just to cover their butts legally. Just like the endless warnings on drug side effects. I have a magnifying glass in my bathroom now just to read the labels on over the counter medicines.
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