Having been in advertising for some twenty years, I'm pretty savvy about claims made in commercials and print ads. Madison Avenue wants you to think you'll look ten years younger by slathering anti-aging cream on those crows feet or that you'll get the job by having whiter teeth or achieve nirvana by driving a hybrid.
So while I'm usually skeptical about far-fetched promises, I do have a blind spot for products that say they're good for the environment, unscented, biodegradable or eco-anything. This is my excuse for buying ten pairs of socks made from bamboo. The package featured bamboo shoots and Chinese-style lettering that touted the processing from plant to sock was eco-friendly --- my personal kryptonite. Luckily pandas were neither mentioned nor pictured or I would have bought twenty pairs.
They were soft, fun colors and designs and eco-friendly. You'd think I'd be in sock heaven. Here's the downside. Every one of the socks sported a hole in the toe after only one day. Same shoes I always wear, same toes I've always had. Time to go back to the bamboo sock drawing board for a brainstorming session about reinforcement.
Now back in the day our mothers and grandmothers would have darned the hole and breathe new life into the sock. If you can find me a modern woman --- not Martha Stewart -- who can do the same I will bow down before her --- and send her ten pairs of bamboo socks to mend.
No comments:
Post a Comment