You don't actually have to work on Madison Avenue to know that an advertiser places commercials where they will be seen by the proper demographic. Beer during a sporting event. Sugar laced cereals during Saturday morning cartoons. Just about any kind of prescription drugs during the network evening news.
Have you watched any of the three major networks news broadcasts recently? If not you're missing out on a litany of remedies to lower your cholesterol, keep your heart healthy, have great sex -- well maybe just sex, period -- and a laundry list of other ailments frequently associated with older adults, including gout. With all due respect to those who suffer from it, I thought gout ended with the Victorians.
They all begin with a grey haired actor complaining of some malfunctioning body part. Scene Two: they talk to their doctor about this miracle drug. Scene Three: grey haired actor romps with the grandchildren, wins at tennis, or flirts with their partner -- and we know where that leads.
I need to know -- have you ever asked your doctor about a drug you've seen in a commercial? Show of hands, please. Used to be the doc would just hand you a prescription and command you to pop a few pills daily. Now you can be pro-active with your meds all because of some advertising creative team whose combined ages don't yet match ours.
Do these children think we obsess about ailing health? That we're just one walking mass of pain? We may no longer be able to kick like a Rockette, but we're not ready for bucket kicking either.
No comments:
Post a Comment